All terms
process
Auctioneer
The regulated professional who runs the auction. Sets guides with the vendor, agrees reserves, manages the legal pack, calls the bids, and signs the memorandum.
In simple terms
The person with the hammer — and the firm behind them.
Example
A regulated UK auction firm sets guides with the vendor, agrees the reserve, manages the legal pack, calls the bids and signs the memorandum.
If you're buying
Bid through registered channels (in-person, proxy, telephone, online) so the auctioneer can take your bid.
If you're selling
Pick an auctioneer with strong proven results in your region and property type.
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